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How do you brand your school?  It isn’t always about comparing yourself to others but about standing for something and making that your core value.

When you market your school the trap is to compare yourself to other schools around you.  That simply isn’t a great way to attract new clients.  Schools need to take a stand on how they choose to educate students and then believe in that purpose.  Marketing efforts that explain what your school stands for will have much more impact than a marketing effort that explains how your school is superior to another.

This has some great applications for the modern day classroom.  I often feel that empathy for students is something that needs to be addressed more often.  We sometimes hurt when students hurt, but we don’t often create solutions to help them at school based on their circumstances.  

About Jason Cross

Hello friends!

My name is Jason Cross and I am an educator.  I have spent years developing new ideas to help bring the digital age into the analog classroom.  Currently I am Principal of Legacy Academy iSchool in Elizabeth Colorado, where I have been able to enjoy the blessing of bringing iPad technology to 450 well deserving students.  I have seen this technology in the hands of students transform lives.  It has brought adaptive technology to help students who struggle to keep up, and has allowed all other students to grow and prosper at their own pace.  As we look into the near future and see exciting changes in robotics, energy and technology it is hard to imagine the challenges that this next generation of students will face.

 It is important that the next generation not be limited to using technology, but to adapt and create with all of the tools that they will have the opportunity to utilize.  As machines and equipment become more adaptable to our lives, they will be an intrinsic part of what we do every day.  The modern Kindergartner has never lived in a world where the entirety of human information is not at the palm of their hands.  In 20 years from now that student will be living in a world that is not comprehensible by today’s measurements.

Education needs to change.  It isn’t about technology specifically, it is about rethinking what learning is really all about.  The success of future generations of students relies on critical thinking and the ability to learn on the go.  The days of strict memorization and recall will no longer work in a world of excess information.  We need to purpose education to be more engaging by allowing youth to solve problems and create content.  We need to inspire the next generation to not be users, but innovators and creators.

I hope you enjoy visiting my website.  Below I post a blog frequently about things I am seeing with technology education.  I also make training videos that can be used to educate students, and parents of a variety of technology skills and applications.  As I move forward I am beginning to research new ways to increase student engagement in school and in the classroom, and I will be posting that information as it comes along under the research tab.  If you would like to contact me, you can do so by using the ask me anything link.  I will try and respond as quickly as possible.  

With best wishes,

-Jason Cross-

QR Codes can be a great addition to lesson plans.  The ability for a teacher to get a student exactly to the content they specify without the need for navigating web pages, or complex URL’s is crucial.  Teachers will find that using these codes will increase the speed at which they are able to maneuver through content on the web.  It is even a great way to get students to the right application on your ipad.  This brief tutorial explains how to add a QR code to a project you might be working on.

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